The Federation Doesn't Get to Take Credit for This Summer
The fans built this. The players built this. The people sending out the press releases were the last ones to show up, and somebody has to say it in print.
For one month, every bar in this country turned into a supporters section. The question nobody in charge wants to answer: what happens when the circus leaves and the league it leaves behind still kicks off on a Wednesday at 10:45pm Eastern? An opening argument.
The fans built this. The players built this. The people sending out the press releases were the last ones to show up, and somebody has to say it in print.
Ten million new fans just learned the rules. A league that markets itself like a regional furniture store is about to fumble them, unless it does these four things immediately.
A field guide to the five types of new American soccer fan minted this summer, and how to keep every single one of them through the fall.
Stars and Scarves is a journal with a bar tab. The Section is our home crew in Pensacola: watch parties for every USMNT match and the big MLS nights, real fans, loud opinions, and the occasional post-match column written on a napkin. First scarf drop coming this fall.
Downtown Pensacola. Venue announcement dropping on Instagram this week. Doors open one hour before kickoff. Scarves up.
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